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Deep Discounts or Everyday Low Prices: Which Strategy do Consumers Prefer?
If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores…
How Online Merchandising Data Improves Your E-Commerce Results
Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate…
Decoding Shopper Behavior with Data Science
Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there…
Can The Star-Struck Retail Industry Get Its Business in Order?
Business-savvy celebrities are turning their popularity into profitability. This year in particular, celebrities might be just what the retail sector needs. As global headlines proclaim, the retail industry is enduring…
Does Retail Get Millennial Moms?
The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial…
Power Through The Retail Slump With This Brand New Benchmarking Tool
Your big picture game just got better! Competitive data is essential in retail to remain relevant – and to thrive. To gain a competitive advantage, however, you need to look…
What’s Seen is Sold. Right?
It pays to get in a shopper’s face. Think about it: When you’re searching for a specific item on an eCommerce site, how often do you get swayed by one…
How Walmart’s Makeover Will Get You Buying Groceries Online
Grocery eCommerce is having its moment following Amazon’s Whole Foods acquisition in June. So, it was about time that Walmart hopped on the bandwagon with some big guns. Jolt upright,…