In the dynamic world of online retail, the concept of the “digital shelf” has emerged as a pivotal battleground for brands vying for consumer attention & eCommerce success. The digital…
In the digital age, where the battleground for consumer attention is fiercer than ever, “search” has emerged as the cornerstone of eCommerce. Almost every shopper’s journey begins with a search,…
Find Out Why An Improved Share of Search Can Lead to Higher Conversions Introduction According to PwC’s February 2023 global survey, consumers’ concerns about inflation and the wider macroeconomic climate…
The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…
Product page optimization and management in 2024 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page),…
2022 has been a turning point for several key aspects of retail, bringing with it a wave of new consumer trends and technological advancements. The onset and eventual release of…
How Your Business Can Rise To Meet Growing Consumer Expectations The moment a consumer completes any retail transaction, more often than not, is preceded by a much longer process of…