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Recent Articles
4 Critical Factors Behind Retail’s AI Acquisition Spree
This article was first published on Forbes on Apr 3, 2018, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech…
Assortment Planning – The Holy Grail of Merchandising
With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash…
How Amazon Uses Six Sigma and You Can Too
In some cases, the term “Six Sigma” is cryptically applied to describe a measure of quality adopted by a business organization. Truth be told, there’s a lot more to Six…
Predicting Consumer Demand this Holiday Season with Tariffs Looming
Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade…
10 Tested eCommerce Pricing Strategies for Long Term Profitability
The eCommerce landscape is growing tremendously in the post-pandemic economy. Infact, in 2021 the number of online stores exceeded 24 million globally with thousands of new stores being set up…
Competitive Pricing Strategy – See How Products Are Priced
An effective pricing strategy is essential to help a business maintain competitive pricing, such that it may set and offer prices that are in line with competition. A business can…
Zalando: A Lesson in Retail Pricing and Merchandising
In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with…
5 of the Best Penetration Pricing Examples
In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market…