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Recent Articles
How Data-Driven Assortment Optimization Empowers Online Retailers
What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or…
Who is set to win the 2020 grocery price wars?
With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market…
Protecting your Retail Brand Against the Growing Counterfeit Threat
Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and…
The Retail Guide To Selling To The Online Customer
The year 2020 has been a rollercoaster ride for retailers, with the COVID-19 pandemic disrupting global businesses and pushing economies into recession, tit-for-tat tariffs, growing counterfeit market and the accelerated…
What Sets Beauty Brands Apart From Other Retail Categories
This article was first published on Forbes on Apr 23, 2020, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Recent…
Power of Pricing Analytics in the eCommerce Decision-making
The retail world is currently facing rapid evolution. Market trends are fluctuating at an unprecedented pace, prices are as competitive as they’ve ever been, and customers are holding companies to…
Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing
Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than…
The Consumer Buying Behavior Report 2020 – An Overview
The year 2020 has been one of the most unpredictable years for the retail sector with COVID-19 wreaking havoc across the globe. Even before the pandemic hit us, the retail…