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What You Should Have Asked Your Teachers About Pricing Policies In Marketing
Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in…
Is Your Pricing Enabling A Healthy Profit Margin?
When a business sets its pricing policy, it looks to both make and save money while ideally increasing profit margins. This is an ongoing process that demands constant commitment through…
3 Competitive Pricing Secrets You Never Knew
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based and demand-based) how businesses set and develop their pricing policy. Basically, with respect…
Lies and damn lies about pricing data
It’s one thing for a lie to be a simple inaccuracy regarding a specific set of information. It’s a whole another story and a real problem when those lies become…
Grocery E-Commerce Set to Surge
Although the overwhelming majority of grocery shopping currently takes place in physical stores, experts suggest this pattern will change in the next decade, as grocery eCommerce is poised to boom…
Be Sure To Avoid These 5 Strategic Pricing Mistakes
Pricing strategy is rightfully one of the most heavily debated aspects of any business. No matter what your product is or where you lie within your industry, your price point…
Under-The-Radar eCommerce Retail Trends for 2017
Retail is already a fiercely competitive game to get caught up in, but the rise of internet culture has made eCommerce perhaps the most aggressive incarnation of the retail landscape….
The Quick And Easy Guide To Retail Management Systems
“The customer is the king.” This is the motto of every retailer today, and for a good reason. It’s every retailer’s responsibility to ensure the customer is more than just…