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Improve Future Sales With the Right eCommerce Marketing Strategy
So you have your eCommerce business all lined up and ready to roll, but what do you do to actually market it to your target audience? In today’s intensely competitive…
Pricing Your Product: Part Art & Part Science
Pricing. It’s that enigmatic element of any business that’s sure to keep executives up at night and constantly second-guessing themselves. Fire up a Google search or read any business advice…
Supply Chain Metrics That Matter
When it comes to your supply chain, there are often so many moving pieces that it’s dangerously easy to lose sight of the very details that can decide the long-term…
Dropshipping: How Effective is this Model Today?
Throughout the retail space, so many trends come and go that sometimes it’s difficult to know what methods are effective and which ones are simply dead ends. In fact, one…
8 Best Ways to Market Your Product Online
Marketing your product online isn’t what it used to be. In fact, it has gotten a whole lot more difficult to get consumers to notice your business among all the…
How to Define a Price Point that Will Push Out Competitors
What is Price Point? When launching a business, pricing isn’t necessarily the sole deciding factor in how well your product or service will perform. However, it is certainly a major…
How to Price a Product at a Rate That Flies Off the Shelf
People can be extremely picky about prices. Most American consumers are looking for the highest quality item for the lowest price. This can make things challenging for those hoping to…
9 Tricks to Delighting eCommerce Customers
Sure, the customer experience has always been a key aspect of any sales-driven business. Yet, the proliferation of eCommerce and the fact that seemingly limitless retail options now exist has…