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Recent Articles
The Importance of a Supply Chain Strategy for eCommerce
As common as eCommerce businesses have become, many in the industry still haven’t developed a full grasp of the distinct challenges that this specific business model entails. While the absence…
5 Powerful Psychological Pricing Strategies
If you think your small brand can’t compete with the big box stores, it’s time for a reality check. Consumers gleefully buy from businesses of every size. Even the smallest…
5 Things You Need to Know About the New Mobile Shopify App
If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be…
8 Retail Sales Strategies That Drive Success
Retail sales strategies can make or break your brand. Select the wrong approach and watch your business flounder as it wastes money on useless marketing ploys. The right strategy, by…
Millennials vs. Baby Boomers: Retail Sales Strategies That Appeal to Both
For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by…
Ecommerce Holiday Shopping Predictions for 2016
As retailers continue to lament the nosedive retail sales have taken, eCommerce is a bright spot amid an increasingly bleak retail outlook. Sales are notoriously difficult to predict, especially online,…
Is Cyber Monday The New Black Friday?
A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing…
The Definitive Guide To Predictive Analytics
A branch of advanced analytics that allows you to predict unknown events in the future, predictive analytics is a highly sought-after technology that gives you an upper hand when it…