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How eCommerce Product Content Optimization Helps Brands Maximize Share of Search
Product page optimization and management in 2024 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page),…
Industry Veteran & Strategy VP Lyle Walker on Intelligence Node’s Superior Technology & Processes
Lyle Walker, VP of Strategy at Intelligence Node, is a distinguished retail leader with 30+ years of experience across global retailers, brands, and tech providers. Drawn to the company culture,…
5 Data-driven Retail Predictions for 2023
2022 was a landmark year for retail- making retail predictions for the year 2023 a primary focus for strategists and retailers entering the new year. Technology took the spotlight as…
A Comprehensive Guide to Optimizing Your Digital Retail Strategy
Decoding Digital Retail Strategy: An Introduction Making it to the big leagues in retail isn’t as simple as it used to be. eCommerce is set to dominate the retail environment,…
5 Brands Making Strides to Unlock Retail Sustainability Amid Climate Change
A New Era of Sustainable Retail The final sprint leading up to the year 2023 has made for some powerful headlines in the realm of sustainability. With calls of ‘greenwashing’ …
Eliminate Margin Leakages with the Price Waterfall
What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the…
How Dynamic Pricing can Boost Your Retail Profitability in 2 Steps
Today’s eCommerce landscape, at the cusp of inflation, is studded with price-sensitive shoppers. During the 2022 holiday season, for example, 57% of US consumers intended to shop online, citing one…
7 Pricing Strategies to Supercharge Your eCommerce Christmas Sales
Price matters. As of 2022, the price has become a make-or-break factor for almost 50% of American shoppers. With the holiday season fast approaching, these price-sensitive consumers are looking to…