Pricing Benchmarks: Where Do You Stand?
Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment….
Lessons About Price Analysis You Need To Learn To Succeed
It’s not really a secret to say that every business can benefit from an effective pricing strategy. However, in order to identify which strategy is right for a specific business…
Want A Thriving Business? Focus On Pricing Methods!
On its own, opting for a pricing method to follow your business strategy is equally difficult and important task. After all, it’s part art, part science. Deciding on the amount…
Fear? Not If You Use Competitive Intelligence The Right Way!
Holding your ground in today’s business environment can be scary. The competition is huge, the technology is advancing and consumers are becoming more savvy and demanding. This all forms a…
What You Should Have Asked Your Teachers About Pricing Policies In Marketing
Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in…
Is Your Pricing Enabling A Healthy Profit Margin?
When a business sets its pricing policy, it looks to both make and save money while ideally increasing profit margins. This is an ongoing process that demands constant commitment through…
3 Competitive Pricing Secrets You Never Knew
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based and demand-based) how businesses set and develop their pricing policy. Basically, with respect…
Be Sure To Avoid These 5 Strategic Pricing Mistakes
Pricing strategy is rightfully one of the most heavily debated aspects of any business. No matter what your product is or where you lie within your industry, your price point…