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Back to School 2023: A Playbook to Win the Market
The buzz of the back-to-school season has swept across the United States again, with retailers and consumers alike in the midst of one of the most significant shopping periods of…
An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness
Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy’s & Kohl’s. Both these retailers have…
Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail
Exploring Market Growth, Consumer Attitudes, and Tech Trends Shaping the Retail Pharmaceutical Industry The retail pharmacy industry faced immense challenges and exhaustion during the COVID-19 pandemic as it grappled with…
25 Reasons Why Top Retailers are Focusing on Search
Find Out Why An Improved Share of Search Can Lead to Higher Conversions Introduction According to PwC’s February 2023 global survey, consumers’ concerns about inflation and the wider macroeconomic climate…
Economic Pricing in 2024: A Retailer’s Key to Success
In light of the recession and post-pandemic retail, households across the world have slashed their budgets for the months ahead. Businesses, in turn, have switched focus to cater to a…
Using Data to Transform Retail Sustainability
Retail Sustainability has become an increasingly critical concern for businesses in the 21st century as consumers, especially the younger generations, are becoming more conscious of issues such as pollution and…
Implementing an Effective Loss Leader Pricing Strategy
What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a…
Unlocking Brand Potential: Maximizing Share of Search on the Digital Shelf
The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…