Pricing Benchmarks: Where Do You Stand?
Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment….
Lessons About Price Analysis You Need To Learn To Succeed
It’s not really a secret to say that every business can benefit from an effective pricing strategy. However, in order to identify which strategy is right for a specific business…
Little Known Ways To Decide Your Pricing Objectives
Pricing objective is a goal that a company sets in order to determine the cost of its product or service. Objectives are usually related to four major groups: profitability sales…
Want A Thriving Business? Focus On Pricing Methods!
On its own, opting for a pricing method to follow your business strategy is equally difficult and important task. After all, it’s part art, part science. Deciding on the amount…
What You Should Have Asked Your Teachers About Pricing Policies In Marketing
Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in…
3 Competitive Pricing Secrets You Never Knew
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based and demand-based) how businesses set and develop their pricing policy. Basically, with respect…
Pricing Your Product: Part Art & Part Science
Pricing. It’s that enigmatic element of any business that’s sure to keep executives up at night and constantly second-guessing themselves. Fire up a Google search or read any business advice…
5 Powerful Psychological Pricing Strategies
If you think your small brand can’t compete with the big box stores, it’s time for a reality check. Consumers gleefully buy from businesses of every size. Even the smallest…